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Originally published by The Standard Business
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September 23, 2026
2h ago

How Kenyan businesses can turn tech into measurable gain

How Kenyan businesses can turn tech into measurable gain

Kenyan businesses should focus not on whether to adopt AI, but on where it can deliver measurable economic value...

✨ Key Highlights

Kenyan businesses are advised to prioritize identifying measurable economic value before adopting Artificial Intelligence (AI), rather than focusing on the technology itself.

  • The crucial question for businesses is where AI investments will yield tangible economic benefits.
  • Current approaches often reverse this logic, starting with technology and seeking a problem, leading to inefficient adoption driven by competitor actions.
  • A sound financial strategy involves first defining costly, repetitive, or strategically important processes and then determining if technology can improve them.

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