The Kenyan government is intensifying its tourism campaign, aiming to attract 5 million foreign tourists by 2027, as the annual wildebeest migration begins in the Masai Mara National Reserve.

• 2.4 million international tourist arrivals were recorded in 2024, a 15 percent increase from the previous year.
• President William Ruto emphasized the need to promote Kenya’s diverse attractions and tourism sustainability.
• The Great Migration occurs between July and October and features dramatic river crossings by wildebeest, highlighting the nation's wildlife conservation efforts.