China’s Helian Fashion Brands (HLA Group) has launched its first fashion retail outlet in Kenya at The Hub Karen in Nairobi, marking its entry into the African market.

• HLA Group offers blazers, jackets, coats, shirts, pants, jeans, shoes, and other accessories for men.
• Manager, Advertising & Promotions Ronnie Wee stated that HLA aims to provide fashionable design, high-quality products, and an excellent shopping experience.
• Founded in 2002, HLA Group has over 5,000 stores across China, Southeast Asia, and Japan, making the Nairobi store its first in Africa.