China’s HLA Group opens first fashion brand store in Nairobi
NAIROBI, Kenya, Sept 4 – China’s Helian Fashion Brands (HLA Group) has launched its first fashion retail outlet in Kenya with the opening of a Kenya breaking news | Kenya news today |..
✨ Key Highlights
China’s Helian Fashion Brands (HLA Group) has launched its first fashion retail outlet in Kenya at The Hub Karen in Nairobi, marking its entry into the African market.
- HLA Group offers blazers, jackets, coats, shirts, pants, jeans, shoes, and other accessories for men.
- Manager, Advertising & Promotions Ronnie Wee stated that HLA aims to provide fashionable design, high-quality products, and an excellent shopping experience.
- Founded in 2002, HLA Group has over 5,000 stores across China, Southeast Asia, and Japan, making the Nairobi store its first in Africa.
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Foreign Companies Enter Kenyan Market Amid Local Competition Concerns - September 2025
China’s Helian Fashion Brands (HLA Group) has launched its first fashion retail outlet in Kenya at The Hub Karen in Nairobi, marking its entry into the African market. In another move, Tanzanian fintech NALA has entered the Kenyan market through partnerships with Equity Bank and Pesalink, aiming to accelerate its presence in the remittance corridor. NALA is utilizing existing payment infrastructures instead of seeking direct approval from the Central Bank of Kenya. These foreign entries come as Kenyan manufacturers express significant concern over increasing competition from foreign imports, primarily from Asia, which they warn could undermine local industries. This issue was highlighted at the 8th Kenya International Industrial Expo (KIIE) 2025 in Nairobi.
