Kenya's Tourism and Wildlife Cabinet Secretary Rebecca Miano announced that the tourism sector now employs 3.5 million Kenyans, with most being young people under 35 years old.

• 80 percent of workers in the tourism and hospitality industry are youths, highlighting the sector's significant role in addressing youth unemployment.
• CS Miano made the announcement on Capital FM’s Morning Radio Show, emphasizing that tourism is a major job creator beyond just wildlife viewing.
• International tourist arrivals increased to 2.4 million in 2024 from 2.1 million in 2023, with earnings rising to Sh452.2 billion, attributed to the Electronic Travel Authorization (ETA) rollout and aggressive marketing.