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Originally published by Capital Business
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business
October 13, 2025
5h ago

Mastercard, mTek partner to embed insurance in digital payments for SMEs

Mastercard, mTek partner to embed insurance in digital payments for SMEs

NAIROBI, Kenya, Oct 13 - Small and medium-sized enterprises (SMEs) across East Africa are set to benefit from a new embedded insurance model launched Kenya breaking news | Kenya news today |..

✨ Key Highlights

Mastercard and insurtech firm Hillcroft (mTek) have partnered to launch an embedded insurance model for Small and Medium-sized Enterprises (SMEs) across East Africa. This initiative integrates affordable insurance products directly into digital payment systems, allowing businesses and consumers to automatically access coverage at the point of transaction.

  • Over 90 percent of businesses in East Africa are SMEs, yet they remain largely uninsured.
  • Shehryar Ali, Senior Vice President and Country Manager for East Africa and the Indian Ocean Islands at Mastercard, stated this initiative removes friction and makes protective cover accessible to millions.
  • The embedded model will be part of Mastercard's consumer and SME card offerings, providing real-time access to insurance against risks like theft, fire, and business interruption.
  • Insurance penetration across the region is still below 3 percent.

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