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Originally published by Capital Business
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business
November 25, 2025
23h ago

E-commerce set to drive regional trade growth as COMESA pushes for digital integration

E-commerce set to drive regional trade growth as COMESA pushes for digital integration

NAIROBI, Kenya, Nov 25 - E-commerce is emerging as one of the fastest-growing engines of regional trade in Eastern and Southern Africa, with the COMESA Kenya breaking news | Kenya news today |..

✨ Key Highlights

COMESA is positioning e-commerce as a major driver of regional trade growth in Eastern and Southern Africa, aiming to integrate digital marketplaces to boost cross-border commerce, logistics, and small businesses.

  • Online transactions in Kenya, Zambia, Uganda, Rwanda, and Ethiopia have seen double-digit growth for three consecutive years.
  • Director of Infrastructure & Logistics at the COMESA Secretariat, Bernard Dzawanda, emphasized that e-commerce is now a strategic pillar for regional integration and SME competitiveness.
  • The COMESA region's e-commerce market is projected to exceed USD 50 billion by 2030 with continued infrastructure modernization and regulatory reforms.

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