Safaricom Repositions M-PESA as National Digital Infrastructure

Safaricom is rebranding M-PESA from a payment service to a foundational element of Kenya's digital financial infrastructure, aiming to foster broader economic growth. The company has launched nesti, a new mini-app within the M-PESA application, designed to build a financial identity based on consistent rent payments, potentially unlocking loan access for users. According to a CA report, Safaricom tops Kenya's network quality even as overall industry performance declines, supporting its digital infrastructure ambitions.