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CBK Approves Phone Number Masking for M-Pesa Transactions
The Central Bank of Kenya has approved Safaricom's request to mask customer names and phone numbers in Lipa na M-Pesa transactions, enhancing digital privacy for users. Safaricom has received approval from the Central Bank of Kenya to implement a privacy feature on M-Pesa that will mask customer phone numbers during transactions. At the same time, Airtel Kenya has significantly boosted its popular Amazing Daily data plan, offering subscribers double the data for the same price.
Truecaller Partners with AnyMind Group to Expand Direct Ad Sales
Truecaller has partnered with AnyMind Group to expand its direct ad sales efforts across the Middle East & North Africa (MENA) and Southeast Asia (SEA) regions. Separately, Google is deprecating Gmailify and the "Check mail from other accounts" (POP fetching) feature in Gmail, impacting users who manage multiple email addresses through the platform. Moreover, Google is set to close aspects of Android's open ecosystem in September 2026, prompting a strong backlash from nearly 50 organizations fighting to preserve its openness.
